Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

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Material type: Text

TextPublication details: Mcgraw hill book company London 1993Description: 768 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	658.84 OZI (Browse shelf(Opens below))	Available		SCMHRD-B-1328

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Previous	658.84 NEW Loyalty.com : customer relationship management in the new era of internet marketing	658.84 ONK/SHA International marketing : analysis and strategy	658.84 ONK/SHA International marketing : analysis and strategy	658.84 OZI Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing	658.84 REE/SCH Electronic marketing : integrating electronic resources into the marketing process	658.84 REI Beyond 2000 : the future of direct marketing	658.84 ROB Internet Direct Mail :	Next

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