Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing (Record no. 231624)

MARC details
000 -LEADER
fixed length control field 00471nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077077662
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Cutter OZI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ozimek John
245 ## - TITLE STATEMENT
Title Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw hill book company
Place of publication, distribution, etc London
Date of publication, distribution, etc 1993
300 ## - PHYSICAL DESCRIPTION
Extent 768 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 07/06/1995 1252.00 658.84 OZI SCMHRD-B-1328 25/02/2014 Books