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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

Ozimek John

Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing - London Mcgraw hill book company 1993 - 768 p.

ISBN: 9780077077662

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.84 / OZI

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