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Brand sense: sensory secrets behind the stuff we buy

By: Contributor(s): Material type: TextTextPublication details: London Kogan Page 2010Description: x, 175 pages: illustrations; 22 cmISBN:
  • 9780749460570
Subject(s): DDC classification:
  • 658.827 LIN
Summary: "That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done."
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.827 LIN (Browse shelf(Opens below)) Available SIBMH-B-3187
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.827 LIN (Browse shelf(Opens below)) Available SIBMH-B-3188
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.827 LIN (Browse shelf(Opens below)) Available SIBMH-B-3189
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.827 LIN (Browse shelf(Opens below)) Available SIBMH-B-3190
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.827 LIN (Browse shelf(Opens below)) Available SIBMH-B-3191
Books Books Symbiosis International University Central Library 658.827 LIN 23430 (Browse shelf(Opens below)) Available SIU-B-23430
Books Books Symbiosis International University Central Library 658.827 LIN 22020 (Browse shelf(Opens below)) Available SIU-B-22020
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.827 LIN Brand sense: 658.827 LIN Brand sense: 658.827 LIN Brand sense: 658.827 LIN Brand sense: 658.827 SAN The Icfai University Press on branding practices 658.827 SEN Brand positioning : strategies for competitive advantage 658.827 SEN Brand positioning : strategies for competitive advantage

"That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done."

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