Brand sense:
Lindstrom, Martin
Brand sense: sensory secrets behind the stuff we buy - London Kogan Page 2010 - x, 175 pages: illustrations; 22 cm
"That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done."
9780749460570
Brand name products
Business names
Advertising
Psychological aspects
Senses and sensation
Business and Management
658.827 / LIN
Brand sense: sensory secrets behind the stuff we buy - London Kogan Page 2010 - x, 175 pages: illustrations; 22 cm
"That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done."
9780749460570
Brand name products
Business names
Advertising
Psychological aspects
Senses and sensation
Business and Management
658.827 / LIN
