Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth & Vol. editor Agarwal James

By:

Malhotra, Naresh K

Contributor(s):

Material type: Text

TextSeries: Legends in marketingPublication details: New Delhi ; Thousand Oaks : SAGE, c2011.Description: Set of 09 Vol.s ill. ; 25 cmISBN:

9788132105176 (hbk. : alk. paper)

Other title:

Naresh K. Malhotra [Portion of title]

Subject(s):

DDC classification:

658.80092 23 39373

LOC classification:

HF5415.2 .M289 2011

Contents:

v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing. v.1. lii,269 pages v.2. xxxvi,405 pages v.3. xxv,303 pages v.4. xxxvii, 303 pages v.5. xxxix,295 pages v.6. xxxviii,385 pages v.7. xxxviii,250 pages v.8. xl,265 pages v.9. xxxix,269 pages

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39373 (Browse shelf(Opens below))	Not For Loan	siu-b-39373
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39374 (Browse shelf(Opens below))	Not For Loan	siu-b-39374
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39375 (Browse shelf(Opens below))	Not For Loan	siu-b-39375
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39376 (Browse shelf(Opens below))	Not For Loan	siu-b-39376
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39377 (Browse shelf(Opens below))	Not For Loan	siu-b-39377
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39378 (Browse shelf(Opens below))	Not For Loan	siu-b-39378
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39379 (Browse shelf(Opens below))	Not For Loan	siu-b-39379
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39380 (Browse shelf(Opens below))	Not For Loan	siu-b-39380
Books	Symbiosis International University Central Library	Reference	658.80092/MAL 39381 (Browse shelf(Opens below))	Not For Loan	siu-b-39381

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Previous	658.80092/MAL 39377 Legends in marketing.	658.80092/MAL 39378 Legends in marketing.	658.80092/MAL 39379 Legends in marketing.	658.80092/MAL 39380 Legends in marketing.	658.80092/MAL 39381 Legends in marketing.	658.80092 SHE 24513 LEGENDS IN MARKETING	658.80092 SHE 24514 LEGENDS IN MARKETING	Next

Includes bibliographical references and index.

v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
v.1. lii,269 pages
v.2. xxxvi,405 pages
v.3. xxv,303 pages
v.4. xxxvii, 303 pages
v.5. xxxix,295 pages
v.6. xxxviii,385 pages
v.7. xxxviii,250 pages
v.8. xl,265 pages
v.9. xxxix,269 pages

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