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Malhotra, Naresh K.

Legends in marketing. Naresh K. Malhotra / Naresh K. Malhotra series editor, Jagdish N. Sheth & Vol. editor Agarwal James - New Delhi ; Thousand Oaks : SAGE, c2011. - Set of 09 Vol.s ill. ; 25 cm. - Legends in marketing .

Includes bibliographical references and index.

v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
v.1. lii,269 pages
v.2. xxxvi,405 pages
v.3. xxv,303 pages
v.4. xxxvii, 303 pages
v.5. xxxix,295 pages
v.6. xxxviii,385 pages
v.7. xxxviii,250 pages
v.8. xl,265 pages
v.9. xxxix,269 pages

ISBN: 9788132105176 (hbk. : alk. paper)

LCCN: 2011026488

Subjects--Personal Names:
Malhotra, Naresh K.

Subjects--Topical Terms:
Marketing research.
Marketing.

LC Class. No.: HF5415.2 / .M289 2011

Dewey Class. No.: 658.80092 / 39373