Legends in marketing. (Record no. 201372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02047cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16839810 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160218123057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110623s2011 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011026488 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105176 (hbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | SIU Central Library |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M289 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80092 |
| Edition number | 23 |
| Item number | 39373 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Legends in marketing. |
| Name of part/section of a work | Naresh K. Malhotra / |
| Statement of responsibility, etc | series editor, Jagdish N. Sheth & Vol. editor Agarwal James |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | Naresh K. Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Set of 09 Vol.s |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.40500.00 (Set of 09 Vol.) |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Source of availability status code | Classic Book Distributors, Pune. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Legends in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.<br/>v.1. lii,269 pages<br/>v.2. xxxvi,405 pages<br/>v.3. xxv,303 pages<br/>v.4. xxxvii, 303 pages<br/>v.5. xxxix,295 pages<br/>v.6. xxxviii,385 pages<br/>v.7. xxxviii,250 pages<br/>v.8. xl,265 pages<br/>v.9. xxxix,269 pages |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agarwal James |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39373 | siu-b-39373 | 03/04/2014 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39374 | siu-b-39374 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39375 | siu-b-39375 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39376 | siu-b-39376 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice no.5759 | 40500.00 | 658.80092/MAL 39377 | siu-b-39377 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39378 | siu-b-39378 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39379 | siu-b-39379 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39380 | siu-b-39380 | 18/02/2016 | 23/01/2014 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Reference | Symbiosis International University Central Library | Symbiosis International University Central Library | 23/01/2014 | Classic Book Distributors, Pune. Invoice No.5759 | 40500.00 | 658.80092/MAL 39381 | siu-b-39381 | 18/02/2016 | 23/01/2014 | Books |
