Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth & Vol. editor Agarwal James
Material type: TextSeries: Legends in marketingPublication details: New Delhi ; Thousand Oaks : SAGE, c2011.Description: Set of 09 Vol.s ill. ; 25 cmISBN:- 9788132105176 (hbk. : alk. paper)
- Naresh K. Malhotra [Portion of title]
- 658.80092 23 39373
- HF5415.2 .M289 2011
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Books | Symbiosis International University Central Library | Reference | 658.80092/MAL 39374 (Browse shelf(Opens below)) | Not For Loan | siu-b-39374 | |
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658.80092/GRO 39388 Legends in marketing. | 658.80092/GRO 39389 Legends in marketing. | 658.80092/MAL 39373 Legends in marketing. | 658.80092/MAL 39374 Legends in marketing. | 658.80092/MAL 39375 Legends in marketing. | 658.80092/MAL 39376 Legends in marketing. | 658.80092/MAL 39377 Legends in marketing. |
Includes bibliographical references and index.
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
v.1. lii,269 pages
v.2. xxxvi,405 pages
v.3. xxv,303 pages
v.4. xxxvii, 303 pages
v.5. xxxix,295 pages
v.6. xxxviii,385 pages
v.7. xxxviii,250 pages
v.8. xl,265 pages
v.9. xxxix,269 pages
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