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POWER BRANDS

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Material type: Text

TextLanguage: English Publication details: JOHN WILEY AND SONS NEW JERSEY 2009Edition: 2Description: 348Subject(s):

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Summary: THIS BOOK GIVES BRANDING SPECIALISTS AN OPPORTUNITY TO FORM A CLEAR PICTURE OF THE CONCEPTUAL FRAMEWORKS MCKINSEY APPLIES IN ITS WORK.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.827 RIE/PER (Browse shelf(Opens below))	Available		SIIB-B-9329

Previous	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.827 MOR Eating The Big Fish	658.827 NIL Competitive Branding	658.827 PRI/THO Brand Spirit	658.827 RIE/PER POWER BRANDS	658.827 SMI/WHE Managing The Customer Experience	658.827 TAY Brand Stretch	658.827 TYB/CAL Kellogg On Branding	Next

THIS BOOK GIVES BRANDING SPECIALISTS AN OPPORTUNITY TO FORM A CLEAR PICTURE OF THE CONCEPTUAL FRAMEWORKS MCKINSEY APPLIES IN ITS WORK.

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