POWER BRANDS
Material type:
- 658.827 RIE/PER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Institute of International Business Reference | Reference | 658.827 RIE/PER (Browse shelf(Opens below)) | Available | SIIB-B-9329 |
THIS BOOK GIVES BRANDING SPECIALISTS AN OPPORTUNITY TO FORM A CLEAR PICTURE OF THE CONCEPTUAL FRAMEWORKS MCKINSEY APPLIES IN ITS WORK.
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