POWER BRANDS (Record no. 157792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180626141108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 RIE/PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIESENBECK HAJO |
| 245 ## - TITLE STATEMENT | |
| Title | POWER BRANDS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILEY AND SONS |
| Place of publication, distribution, etc | NEW JERSEY |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THIS BOOK GIVES BRANDING SPECIALISTS AN OPPORTUNITY TO FORM A CLEAR PICTURE OF THE CONCEPTUAL FRAMEWORKS MCKINSEY APPLIES IN ITS WORK. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDS, B2B MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING BRAND (R-19) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Reference | 09/01/2009 | FORWARD BOOKS | 2828.80 | 658.827 RIE/PER | SIIB-B-9329 | 20/12/2013 | 20/12/2013 | Books |
