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MARKETING MANAGEMENT

By:

KOTLER PHILIP

Material type: Text

TextLanguage: English Publication details: PEARSON EDUCATION NEW DELHI 2009Edition: 13Description: 647Subject(s):

DDC classification:

658.802 KOT/KEL

Summary: THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.802 KOT/KEL (Browse shelf(Opens below))	Available		SIIB-B-8985

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THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG

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