MARKETING MANAGEMENT (Record no. 157235)
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000 -LEADER | |
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fixed length control field | 00782nam a2200229Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20141008113733.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131217s9999 xx 000 0 und d |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 KOT/KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER PHILIP |
245 ## - TITLE STATEMENT | |
Title | MARKETING MANAGEMENT |
250 ## - EDITION STATEMENT | |
Edition statement | 13 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | PEARSON EDUCATION |
Place of publication, distribution, etc | NEW DELHI |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 647 |
365 ## - TRADE PRICE | |
Price type code | Rs |
520 ## - SUMMARY, ETC. | |
Summary, etc | THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING, CASES, RURAL MARKETING(G-01) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis Institute of International Business | Symbiosis Institute of International Business | 26/08/2008 | POPULAR BOOKS HOUSE | 575.00 | 658.802 KOT/KEL | SIIB-B-8985 | 20/12/2013 | 20/12/2013 | Books |