MARKETING MANAGEMENT (Record no. 157235)

MARC details
000 -LEADER
fixed length control field 00782nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141008113733.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 647
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING, CASES, RURAL MARKETING(G-01)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 26/08/2008 POPULAR BOOKS HOUSE 575.00   658.802 KOT/KEL SIIB-B-8985 20/12/2013 20/12/2013 Books