MARKETING MANAGEMENT

KOTLER PHILIP

MARKETING MANAGEMENT - 13 - NEW DELHI PEARSON EDUCATION 2009 - 647

THE BOOK COVERS NEW CASES FROM SOUTH ASIAN COUNTRIES INCLUDING SOCIOECONOMIC CHARACTERISTICS OF URBAN AND RURAL CONSUMERS. NEW ACCESS TO CASES OFINTERNATIONAL VERSIONS OF MARKETING MANAGEMENT. BREAKTHROUGH MARKETING BOXES TO HIGHLIGHT INNOVATIVE AND INSIG


MARKETING, CASES, RURAL MARKETING(G-01)
MARKETING

658.802 KOT/KEL