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Passion Branding : harnessing the power of emotion to build strong brands
Material type:
TextPublication details: John Wiley & Sons 2003 EnglandDescription: xiii, 249 pISBN: - 9780470850527
- 658.827 DUF
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.827 DUF (Browse shelf(Opens below)) | Available | SCMHRD-B-11593 | |
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Books
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Symbiosis Centre for Management Studies, Vimannagar | 658.827 DUF/PAS 1039 (Browse shelf(Opens below)) | Available | SCMSUGV-B-1039 |
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| 658.827 CHE From brand vision to brand evaluation : | 658.827 COF Handbook of Country Risk 2002 : | 658.827 DAL Brand Warfare | 658.827 DUF Passion Branding : | 658.827 FIN Competing for choice developing winning brand strategies | 658.827 FRA/MOR The Science and Art of Branding | 658.827 HAL Primal Branding |
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