Passion Branding :
Duffy , Neill
Passion Branding : harnessing the power of emotion to build strong brands - England John Wiley & Sons 2003 - xiii, 249 p.
9780470850527
Emotion
Management
Brand management
658.827 / DUF
Passion Branding : harnessing the power of emotion to build strong brands - England John Wiley & Sons 2003 - xiii, 249 p.
9780470850527
Emotion
Management
Brand management
658.827 / DUF