Passion Branding : (Record no. 132171)

MARC details
000 -LEADER
fixed length control field 00477nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130610s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470850527
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter DUF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duffy , Neill
245 ## - TITLE STATEMENT
Title Passion Branding :
Remainder of title harnessing the power of emotion to build strong brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2003
Place of publication, distribution, etc England
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 249 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Emotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 31/12/2005 1829.00 658.827 DUF/PAS 1039 SCMSUGV-B-1039 20/11/2013 Books    
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 05/09/2003 1550.00 658.827 DUF SCMHRD-B-11593 25/02/2014 Books Dewey Decimal Classification Text Book