Whats in a Name ? Advertising and the Concepts of Brands

By:

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt.Ltd. 2003Description: "xxiii, 308, 2"ISBN:

Subject(s):

DDC classification:

Systems Sales 2647 / 19.03.05

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar	658.827 JON/WHA 528 (Browse shelf(Opens below))	Not For Loan		SCMSUGV-B-528

Previous	No cover image available	No cover image available	No cover image available					Next
Previous	658.827 HAI/BRA 7716 Brand failures	658.827 ICF Case Studies in Brand Management - Vol I	658.827 ICF Case Studies in Brand Management - Vol I	658.827 JON/WHA 528 Whats in a Name ? Advertising and the Concepts of Brands	658.827/KAL Brand Metrics Measuring Brand	658.827/KAP Brand Switch	658.827 KAP/BRA 2899 Brand Segmeantation : Seven strategies for effective segmentation	Next

Systems Sales 2647 / 19.03.05

There are no comments on this title.

to post a comment.