Whats in a Name ? Advertising and the Concepts of Brands (Record no. 131969)

MARC details
000 -LEADER
fixed length control field 00491nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130610s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120324471
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 JON/WHA 528
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John Philip Jones Jan S. Slater
245 ## - TITLE STATEMENT
Title Whats in a Name ? Advertising and the Concepts of Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall of India Pvt.Ltd.
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent "xxiii, 308, 2"
365 ## - TRADE PRICE
Price type code Deutsch Mark
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Systems Sales 2647 / 19.03.05
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 24/03/2005 195.00   658.827 JON/WHA 528 SCMSUGV-B-528 20/11/2013 20/11/2013 Books