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Whats in a Name ? Advertising and the Concepts of Brands

John Philip Jones Jan S. Slater

Whats in a Name ? Advertising and the Concepts of Brands - New Delhi Prentice-Hall of India Pvt.Ltd. 2003 - "xxiii, 308, 2"

ISBN: 8120324471

Subjects--Topical Terms:
Branding

Dewey Class. No.: 658.827 JON/WHA 528

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