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MARKETING MANAGEMENT:TEXT AND CASES - NEW DELHI TMH 2011 - xiii,812

MARKETING MANAGEMENT

This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

9.78007E+12


MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDING,,

658.8 LAL/QUE