MARKETING MANAGEMENT:TEXT AND CASES
LAL,RAJIV
MARKETING MANAGEMENT:TEXT AND CASES - NEW DELHI TMH 2011 - xiii,812
MARKETING MANAGEMENT
This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
9.78007E+12
MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDING,,
658.8 LAL/QUE
MARKETING MANAGEMENT:TEXT AND CASES - NEW DELHI TMH 2011 - xiii,812
MARKETING MANAGEMENT
This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
9.78007E+12
MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDING,,
658.8 LAL/QUE
