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MARKETING MANAGEMENT:TEXT AND CASES

By: LAL,RAJIV.
Material type: TextTextPublisher: NEW DELHI TMH 2011Description: xiii,812.ISBN: 9.78007E+12.Subject(s): MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDINGDDC classification: 658.8 LAL/QUE Summary: This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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Books Books Symbiosis Institute of Computer Studies and Research
Reference
Reference 658.8 LAL/QUE (Browse shelf) Available SICSR-B-17452
Books Books Symbiosis Institute of Computer Studies and Research
658.8 LAL/QUE (Browse shelf) Available SICSR-B-17453
Books Books Symbiosis Institute of Computer Studies and Research
658.8 LAL/QUE (Browse shelf) Available SICSR-B-17454
Books Books Symbiosis Institute of Computer Studies and Research
658.8 LAL/QUE (Browse shelf) Available SICSR-B-17455
Books Books Symbiosis Institute of Computer Studies and Research
658.8 LAL/QUE (Browse shelf) Available SICSR-B-17456

MARKETING MANAGEMENT

This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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