MARKETING MANAGEMENT:TEXT AND CASES (Record no. 217995)

000 -LEADER
fixed length control field 00671nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78007E+12
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LAL/QUE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAL,RAJIV
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT:TEXT AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiii,812
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note MARKETING MANAGEMENT
520 ## - SUMMARY, ETC.
Summary, etc This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDING,,
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date checked out
        Reference Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Reference 2012-06-27 520.00 658.8 LAL/QUE SICSR-B-17452 2014-05-07 2014-01-30 Books    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   2012-06-27 520.00 658.8 LAL/QUE SICSR-B-17453 2014-05-06 2014-01-30 Books    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   2012-06-27 520.00 658.8 LAL/QUE SICSR-B-17454 2014-05-06 2014-01-30 Books    
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   2012-06-27 520.00 658.8 LAL/QUE SICSR-B-17455 2017-03-15 2014-01-30 Books 1 2016-11-09
          Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research   2012-06-27 520.00 658.8 LAL/QUE SICSR-B-17456 2014-05-06 2014-01-30 Books