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The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
  • Bryant, Andy [author.]
  • Mawer, Charlie [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 384.55 BRY.
What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall. by
  • Kendall, Nick
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • What is a twenty first century brand?
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 658.827 KEN.
Start me up! : new branding for businesses / edited by Robert Klanten and Anna Sinofzik ; preface and texts by Anna Sinofzik. by
  • Sinofzik, Anna [author,, editor.]
  • Sinofzik, Anna [editor,, writer of supplementary textual content.]
  • Klanten, Robert [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Die Gestalten Verlag 2015
Availability: Items available for loan: Symbiosis Institute of Design (1)Call number: 745.4 SID-B-10950.
Brand Avatar : translating virtual world branding into real world success by
  • De Mesa, Alycia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Palgrave Macmillan, 2009
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.827 ALY.
The Routledge companion to advertising and promotional culture / Edited by Matthew P. McAllister, Emily West. by
  • McAllister, Matthew P
  • West, Emily
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 659.1 MCA.
Myths of branding : a brand is just a logo, and other popular misconceptions by
  • Bailey, Simon, Milligan Andy [author.]
  • Milligan, Andy [author.]
Series: Business myths
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain Kogan Page 2019
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.8.
New Age Marketing by
  • Rajashekar N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Institute Of Chartered Financial Analysts Of India Press 2001
Availability: Items available for loan: Symbiosis Institute of Operation Management (1)Call number: 658.872 RAJ.
Corporate reputations, branding and people management: a strategic approach to HR by
  • Martin, Graeme
  • Hetrick, Susan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington Butterworth-Heinemann, an Imprint of Elsevier 2006
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.3 MAR. Not available: Symbiosis Institute of Business Management - Hyderabad: Checked out (1).
Boutique baby photography : the digital photographer's guide to success in maternity and baby portraiture / Mimika Cooney. by
  • Cooney, Mimika
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buffalo, NY : Amherst Media, c2012
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 778.925/COO 40192.
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products by
  • Pettis, Chuck
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, AMACOM, 1995
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 620.0068 PET.
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