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The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado by
  • Wiefels, Paul
  • Moore, Geoffrey A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Harper Business, 2002
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 WIE.
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The slow pace of fast change : bringing innovations to market in a connected world by
  • Chakravorti, Bhaskar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Harvard Business School Pub., 2003
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 658.8 CHA.
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TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products by
  • Pettis, Chuck
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, AMACOM, 1995
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 620.0068 PET.
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