THE CONSUMER MIND
Material type: TextLanguage: English Publication details: KOGAN PAGE PUB NEW DELHI 2012Description: 178ISBN:- 9780749465704
- 658.8343 MAR
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of International Business | 658.8343 MAR (Browse shelf(Opens below)) | Available | SIIB-B-12712 |
THE CONSUMER MIND EXPLORES THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS ANALYSING THE TYPES OF COMMUNICATION AND THEIR PRECEPTION OF BRANDS BASED ON RESEARCH FROM MILLWARD BROWN,ONE OF THE WORLD'S LEADING RESEARCH AGENCIES SERVICES AND COMMUNICATIONS REA
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