THE CONSUMER MIND (Record no. 161477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00786nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220106143100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465704 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MARTINEZ PEPE |
| 245 ## - TITLE STATEMENT | |
| Title | THE CONSUMER MIND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE PUB |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THE CONSUMER MIND EXPLORES THE RELATIONSHIP BETWEEN CONSUMERS AND BRANDS ANALYSING THE TYPES OF COMMUNICATION AND THEIR PRECEPTION OF BRANDS BASED ON RESEARCH FROM MILLWARD BROWN,ONE OF THE WORLD'S LEADING RESEARCH AGENCIES SERVICES AND COMMUNICATIONS REA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER MIND (G-16) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING CONSUMER BEHAVIOR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 19/11/2012 | THE FORWARD BOOKS | 556.00 | 2 | 1 | 658.8343 MAR | SIIB-B-12712 | 21/02/2023 | 25/01/2023 | 20/12/2013 | Books |
