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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by
  • Loudon, David L
  • Della Bitta, Albert J
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2009
Availability: Items available for loan: Symbiosis Institute of Management Studies (28)Call number: 658.834 LOU BP0291, ... Not available: Symbiosis Institute of Management Studies: Checked out (2).
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs. by
  • Bowersox, Donald J
  • Closs, David J
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1996
Availability: Items available for loan: Symbiosis School for Liberal Arts (1)Call number: 658.7.
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