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MARKETING ACCOUNTABILITY by
  • MCDONALD ,MALCOM, MOUNCEY ,PETER
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON KOGAN PAGE 2010
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.80072 MCD 24712.
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Marketing Accountability: How to measure marketing effectiveness by
  • McDonald Malcolm, Mouncey Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli Kogan Page 2009
Availability: Items available for loan: Symbiosis Centre for Information Technology (1)Call number: 658.80072 MAC/MOU. Symbiosis Institute of Design (1).
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Market Research Best Practice 30 Visions For The Future by
  • Mouncey Peter & Wimmer Frank
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: England John Wiley & Sons Ltd. 2007
Availability: Items available for loan: Symbiosis Institute of Operation Management (1)Call number: 658.83 MOU.
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Marketing Value Metrics, A New Metric Model To Measure Marketing Affectiveness by
  • Mcdonald Malcolm, Mouncey Peter, Maklan Stan
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2009
Availability: Items available for loan: Symbiosis Center for Media & Communication, Vimannagar (1)Call number: 658.8.
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Marketing value metrics : a new metrics model to measure marketing effectiveness by
  • McDonald Malcolm
  • Mouncey Peter and Maklan Stan
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan page 2014
Availability: Items available for loan: Symbiosis Centre for Management and Human Resource Development (1)Call number: 658.800 72 MCD/MOU.
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Marketing Value Metrics by
  • McDonald Malcolm, Mouncey Peter & Maklan Stan
Edition: Second Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain Kogan Page 2014
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 658.8 McD/MOU.
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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey. by
  • McDonald, Malcolm
  • Mouncey, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2009
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Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 658.80072/MCD 192.
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Marketing value metrics : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey, Stan Maklan. by
  • McDonald, Malcolm
  • Mouncey, Peter
  • Maklan, Stan
Edition: [Second edition].
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 658.8 MCD.
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