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Creativity and advertising : affect, events and process / Andrew McStay. by
  • McStay, Andrew, 1975-
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 659.1 MCS.
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Digital Advertising by
  • McStay Andrew
Edition: 2nd Edn.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Palgrave 2016
Availability: Items available for loan: Symbiosis Institute of International Business (1)Call number: 659.14. Symbiosis School of Media & Communication, Bengaluru (1)Call number: 659.144 MCS.
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Privacy and the media / Andrew McStay. by
  • McStay, Andrew
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (2)Call number: 302.23 MCS, ...
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Emotional AI : the rise of empathic media / Andrew McStay. by
  • McStay, Andrew
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, 2018
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 302.23 MCS.
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