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Digital Advertising

By: Material type: TextTextPublication details: UK Palgrave 2016Edition: 2nd EdnDescription: 221ISBN:
  • 978-1-137-49434-4
Subject(s): DDC classification:
  • 659.14
Summary: This book provides an assessment of contemporary and emergent advertising techniques that drive the world's largest companies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business Reference Reference 659.14 (Browse shelf(Opens below)) Available SIIB-B-15759
Books Books Symbiosis School of Media & Communication, Bengaluru 659.144 MCS (Browse shelf(Opens below)) Available SSMCB-B-4930

This book provides an assessment of contemporary and emergent advertising techniques that drive the world's largest companies.

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