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The Routledge companion to digital consumption / edited by Russell W. Belk and Rosa Llamas.

By: Contributor(s): Material type: TextTextSeries: Routledge companions in business, management and accountingPublication details: New York : Routledge, 2013.Description: xviii, 438 p. ; 26 cmISBN:
  • 9780415679923 (hardback)
Subject(s): DDC classification:
  • 658.8/342 23
Other classification:
  • BUS000000 | BUS016000 | BUS043010
Summary: The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business Reference Reference 658.8/342 (Browse shelf(Opens below)) REFERENCE (Restricted Access) SIIB-B-15112

Includes bibliographical references and index.

The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--

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