The Routledge companion to digital consumption /
Belk Russell W. & Llamas Rosa (Eds.)
The Routledge companion to digital consumption / edited by Russell W. Belk and Rosa Llamas. - New York : Routledge, 2013. - xviii, 438 p. ; 26 cm. - Routledge companions in business, management and accounting. .
Includes bibliographical references and index.
The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
9780415679923 (hardback)
2012017247
MARKETING CONSUMER BEHAVIOR (R-20)--Social aspects.
Information Technology
Consumers--Research.
658.8/342
The Routledge companion to digital consumption / edited by Russell W. Belk and Rosa Llamas. - New York : Routledge, 2013. - xviii, 438 p. ; 26 cm. - Routledge companions in business, management and accounting. .
Includes bibliographical references and index.
The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal"--
9780415679923 (hardback)
2012017247
MARKETING CONSUMER BEHAVIOR (R-20)--Social aspects.
Information Technology
Consumers--Research.
658.8/342
