Marketing for hospitality and tourism

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Delhi Pearson 2018Edition: 7th edDescription: 679pISBN:

9789332586260

Subject(s):

DDC classification:

647.94 KOT

Summary: "This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness."

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"This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness."

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