Marketing for hospitality and tourism (Record no. 652867)

MARC details
000 -LEADER
fixed length control field 01033nam a22002777a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180205b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332586260
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.94
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing for hospitality and tourism
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 679p
520 ## - SUMMARY, ETC.
Summary, etc "This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baloglu, Seyhmus
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type Cost, normal purchase price Cost, replacement price
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Centre for Management Studies, Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4862 28/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1122 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1123 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1124 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1125 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1126 23/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1127 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1128 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1129 01/04/2023 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1130 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1131 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1132 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1133 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1134 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1135 27/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1136 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1137 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1138 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1139 22/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1140 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1141 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1142 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1143 30/03/2023 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1144 01/04/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1145 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1146 29/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1147 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1148 22/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1149 26/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1150 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1151 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1152 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1153 30/03/2023 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1154 28/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1155 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1156 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1157 23/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1158 28/06/2021 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1159 21/03/2024 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1160 19/04/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1161 27/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/11/2019 Shah Book House 647.94 KOT SIBMH-BB-1162 25/03/2025 Book-Bank    
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 647.94 KOT SIBMH-B-10635 26/03/2025 Books 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 647.94 KOT SIBMH-B-10636 21/03/2024 Books 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 647.94 KOT SIBMH-B-10637 15/04/2021 Books 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 647.94 KOT SIBMH-B-10638 22/03/2024 Books 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4850 01/04/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4851 21/03/2024 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4852 30/03/2023 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4853 22/03/2024 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4854 21/03/2024 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4855 22/03/2024 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4856 28/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4857 26/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4858 21/03/2024 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4859 28/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4860 27/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4861 26/03/2025 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4863 30/03/2023 Book-Bank 611.32 899.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 06/01/2020 Shah Book House 647.94 KOT SIBMH-BB-4864 21/03/2024 Book-Bank 611.32 899.00