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The Why of the Buy: Consumer Behavior and Fashion Marketing Patricia Mink Rath

By:

Patricia Mink Rath

Publication details: Fairchild Books 2014Edition: 2ndISBN:

9781609018986

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design	General Book	658.8342 (Browse shelf(Opens below))	Available		SID-B-12871

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Previous	658.827 Brand Management Strategies	658.83 Marketing Research	658.834 User Research: A Practical Guide to Designing Better Products and Services	658.8342 The Why of the Buy: Consumer Behavior and Fashion Marketing	658.8374 Merchandising Theory , Principles and practice (with CD)	658.87 Store design and visual merchandising :	658.872 Get Bold: Using Social Media To Create A New Type Of Social Business	Next

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