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Marketing research : approaches, methods and applications in Europe / Ray Kent.

By: Material type: TextTextPublication details: London : Thomson Learning, 2007.Description: xix, 592 p. : ill. ; 28 cmISBN:
  • 1844803279
  • 9781844803279
Subject(s): DDC classification:
  • 658.83 22
Other classification:
  • 85.40
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts 658/KEN (Browse shelf(Opens below)) Available SSLA-B-8889

Includes bibliographical references (p. 577-584); includes index.

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