Marketing research :
Kent, Peter, 1957-
Marketing research : approaches, methods and applications in Europe / Ray Kent. - London : Thomson Learning, 2007. - xix, 592 p. : ill. ; 28 cm.
Includes bibliographical references (p. 577-584); includes index.
1844803279 9781844803279
Marketing research.
658.83
Marketing research : approaches, methods and applications in Europe / Ray Kent. - London : Thomson Learning, 2007. - xix, 592 p. : ill. ; 28 cm.
Includes bibliographical references (p. 577-584); includes index.
1844803279 9781844803279
Marketing research.
658.83
