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Switch: how to change things when change is hard

By: Contributor(s): Material type: TextTextPublication details: Random House Business Books 2010 LondonDescription: 305ISBN:
  • 9781847940315
Subject(s): DDC classification:
  • 303.4 HEA
Summary: "In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."
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"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."

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