Switch: how to change things when change is hard
Heath, Chip
Switch: how to change things when change is hard - London Random House Business Books 2010 - 305
"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."
9781847940315
Psychologie
Environment
Critical moves
Change Management
303.4 / HEA
Switch: how to change things when change is hard - London Random House Business Books 2010 - 305
"In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline."
9781847940315
Psychologie
Environment
Critical moves
Change Management
303.4 / HEA
