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The little blue book of marketing build a killer plan in less than a day

By: Contributor(s): Material type: TextTextPublication details: Portfolio 2010 New YorkDescription: 273ISBN:
  • 9781591843054
Subject(s): DDC classification:
  • 658.802 KUR
Summary: "The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.802 KUR (Browse shelf(Opens below)) Available SIBMH-B-9516

"The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."

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