The little blue book of marketing
Kurnit, Paul
The little blue book of marketing build a killer plan in less than a day - New York Portfolio 2010 - 273
"The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."
9781591843054
Marketing
Leadership
Handbooks
Manuals
Handbooks
658.802 / KUR
The little blue book of marketing build a killer plan in less than a day - New York Portfolio 2010 - 273
"The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."
9781591843054
Marketing
Leadership
Handbooks
Manuals
Handbooks
658.802 / KUR
