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Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer.
Material type:
TextDescription: ix, 228 pages ; 24 cmISBN: - 9780749474362
- 658.827 KAP 23
- HD9999.L852 K367 2015
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis International University Central Library | 658.827 KAP (Browse shelf(Opens below)) | Available | SIU-B-49976 |
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| 658.827 KAP The New Strategic Brand Management | 658.827 KAP Strategic Brand Management | 658.827 KAP Brand Swith | 658.827 KAP Kapferer on luxury : | 658.827 KAP The new strategic brand management : | 658.827 KAP 10352 Strategic Brand Management | 658.827 KAP 10353 STRATEGIC BRAND MANAGEMENT |
Includes bibliographical references and index.
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