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Kapferer on luxury :

Kapferer, Jean-Noël.

Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. - ix, 228 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9780749474362

LCCN: 2014050213

Subjects--Topical Terms:
Luxuries--Marketing.
Luxury goods industry.
Product management.

LC Class. No.: HD9999.L852 / K367 2015

Dewey Class. No.: 658.827 KAP

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