Value sweep: mapping corporate growth opportunities

By:

Amram, Martha

Material type: Text

TextPublication details: Harvard Business School Press, Boston, Mass., 2002.Description: xiii, 285 pages: illustrations; 24 cmISBN:

9781578514588

Subject(s):

DDC classification:

658.1 AMR

Summary: "Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce." "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.1 AMR (Browse shelf(Opens below))	Available		SIBMH-B-2805

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Previous	658.07 COY Managing supply chains: a logistics approach	658.07 COY Managing supply chains: a logistics approach	658.072 SRI Business research methodology	658.1 AMR Value sweep: mapping corporate growth opportunities	658.1 CLO Integrated advertising, promotion, and marketing communications	658.1 CLO Integrated advertising, promotion, and marketing communications	658.1 ECC One report : integrated reporting for a sustainable strategy	Next

"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce." "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."

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