The slow pace of fast change : bringing innovations to market in a connected world

By:

Chakravorti, Bhaskar

Material type: Text

TextPublication details: Harvard Business School Pub., Boston, 2003.Description: xv, 216 pages; 24 cmISBN:

9781578517800

Subject(s):

DDC classification:

658.8 CHA

Summary: "In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.8 CHA (Browse shelf(Opens below))	Available		SIBMH-B-2754

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.787 GOL The Race	658.8 BUS Marketing Whitebook 2020-21	658.8 BUS Marketing Whitebook 2020-21	658.8 CHA The slow pace of fast change : bringing innovations to market in a connected world	658.8 CHA Knowledge-based marketing : the twenty-first century competitive edge	658.8 ELL Marketing: a critical textbook	658.8 FRA Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life	Next

"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."

There are no comments on this title.

to post a comment.