The slow pace of fast change : bringing innovations to market in a connected world
Chakravorti, Bhaskar.
The slow pace of fast change : bringing innovations to market in a connected world - Boston, Harvard Business School Pub., 2003. - xv, 216 pages; 24 cm.
"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."
9781578517800
Information theory in economics
Innovations Marketing
Marketing Rational choice theory
Supply and demand
Technological innovations Marketing
658.8 / CHA
The slow pace of fast change : bringing innovations to market in a connected world - Boston, Harvard Business School Pub., 2003. - xv, 216 pages; 24 cm.
"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."
9781578517800
Information theory in economics
Innovations Marketing
Marketing Rational choice theory
Supply and demand
Technological innovations Marketing
658.8 / CHA
