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Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)

By: Material type: TextTextPublication details: AVA Publishing 2004Description: 144pISBN:
  • 2884790365
Uniform titles:
  • Marketing Your Creativity: New Approaches for a Changing Industry (Required Reading Range)
Subject(s): DDC classification:
  • 381 SID-B-9221
Summary: The advertising and other marketing businesses are changing rapidly and those who work within them--designers, copywriters, consultants, and marketing specialists--must also evolve. Stay in the creative vanguard with advice from established, cutting-edge professionals on how to navigate this brave new world. Find out how to make yourself indispensable to an ad agency or prospective client. Take advantage of all the imaginative possibilities offered by digital media. Master the principles of effective self-marketing found here to stay one step ahead of the competition. The future of marketing doesn't have to be intimidating--if you know what to expect.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design On Display General Book 381 (Browse shelf(Opens below)) Available SID-B-9221

The advertising and other marketing businesses are changing rapidly and those who work within them--designers, copywriters, consultants, and marketing specialists--must also evolve. Stay in the creative vanguard with advice from established, cutting-edge professionals on how to navigate this brave new world. Find out how to make yourself indispensable to an ad agency or prospective client. Take advantage of all the imaginative possibilities offered by digital media. Master the principles of effective self-marketing found here to stay one step ahead of the competition. The future of marketing doesn't have to be intimidating--if you know what to expect.

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