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Predictably irrational: the hidden forces that shape our decisions

By: Material type: TextTextPublication details: Harper London 2009Description: xxii, 280 pages: illustrations; 20 cmISBN:
  • 9780007368549
Subject(s): DDC classification:
  • 153.83 ARI
Summary: "Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Book 153.83 ARI (Browse shelf(Opens below)) Available SIBMH-B-1339

"Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds."

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